Initially, Rex Boyd identified suitable clients for DealerCRM, a SaaS CRM and Software Solution company. He introduced software and negotiated contracts with automotive dealer principals. His actions increased the customer base by 30% in the first year. This success lead to a promotion to iMagicLab’s new software incubator division.

Within the incubator division, Rex was responsible for researching new business opportunities. Tasks included: fleshing out new business initiatives, identifying and coordinating 3rd party business relationships, researching new CRM verticals, and negotiating celebrity endorsements. Ultimately, iMagicLab’s internal funding priorities shifted and the resources for launching these initiatives became prohibitive.